B2B without the boring


B2B without the boring

I’m a B2B copywriter, content writer and corporate comms specialist

Communicating with business is complex. But business writing doesn’t need to be full of big words and long sentences to be taken seriously. Simple language that connects with your audience as a human being steals the show every time.

I write words people want to read. Refreshing, SEO friendly copy to help brands, businesses and governments communicate, sell and grow.

Connect with people, not pay grades.


Amanda Vanelderen Copywriter
Amanda Vanelderen Author
Amanda Vanelderen Speaker

B2B campaigns

Engage the right people at the right time.


Blog and article content

Content your customers want to read.

Whitepapers and research

Search engine optimisation and marketing to get noticed online.

Case studies

Show don't tell with real life business examples.

Corporate and annual reports

Complete project management of corporate reporting.

Fact sheets and brochures

Simple communication of complex ideas or services.

Email marketing

Connect with the original digital marketing tool.

Social media

Organic and sponsored content for corporate and gov accounts.

B2B brand experience


B2B comms, tone of voice and website projects

A network of specialist business and corporate writers across Australia

I work with a network of talented B2B writers across Australia. That means I’ve got backup when you’ve got a website redevelpoment you need finished yesterday, and an email series you’ve been trying to get sent for 3 years.

What other businesses say about me

“Responsive, professional, creative – all on time and budget.”


CMO, Airtrunk

“…a pleasure to work with, an excellent writer and editor.”


National Brand Manager, Ricoh Australia

“SEO smarts and a creative spark…”


Project Manager, STARLab

“AV, you rock!”


Owner, Cassidy Design

As seen on

Recent podcasts, interview and articles

The Hot Copy Podcast
Flying Solo
The Confessions of a Misfit Entrepreneur
The Roooar Podcast
The Freelance Collective

Smarter b2b copy and content

Ready to talk strategy and TOV?