Content marketing services to build communities and cred.
Content to move your audience
Content marketing targets a specific audience with a specific outcome in mind.
Huh? So what’s the difference between content and content marketing?
Content = from FAQs to emails =
Content marketing = content that moves your target audience to know, like and trust you.
It can take a lot of forms: thought leadership articles, quizzes, video, sponsored posts and guest blogs, LinkedIn content campaigns and more.
Which channel? What type of content?
The answer is in your audience.
Where to start with content marketing
Depending on your brand, your content marketing approach might include:
- kicking off with a content audit
- reviewing or creating your brand strategy and positioning
- competitor research
- SEO and keyword planning
- content pillars and messaging
- customer personas
- audience research
- content campaigns across owned, earned and paid channels
“Amanda played a key role in copywriting and editing to relaunch the Ricoh Australia website. She was a pleasure to work with, an excellent writer and editor, with a solid understanding of the tech sector and how to appeal to a broad range of customers and stakeholders.
She was happy to get her hands dirty across content, planning, project management and IA as needed.
"She hit the ground running and delivered SEO friendly web content quickly for our high profile data centres. She liaised with our web designer to deliver great results against tough timeframes.
Responsive, professional, creative – all on time and budget.
I wouldn’t hesitate to recommend Amanda."Lise
"Amanda works with QBANK across campaign development, blog content and presentation decks.
She is an audience advocate with super skills when it comes to making complex information simple and bringing a spark to campaigns with life with engaging content.
Ready to build brand content?
Get in touch for a chat about your content budget.